Making it hard to buy online

And the award goes to Apple. I just tried downloading an album off iTunes, it is way to complicated for the average Joe. Why can't I just say Buy and enter my credit card #?? You have to create an account, verify it, etc. and it wants my phone number. And it also opens up a browser window, so now you're not even in iTunes anymore. It took more time to do the bookkeeping than to download the songs.